the sustainable beauty apothecary 

NOVU is all about enhancing your natural beauty through the power of nature. a reusable skincare system that reignites the connection between your beauty and the world’s.

we believe beauty is more than skin deep. it's in the choices we make. skincare is selfcare is worldcare, repeat.

a quick note from our founder


having worked with some of the most globally recognised beauty & makeup brands, I've seen the harmful impact of toxic beauty standards. i created NOVU, a skincare brand promoting selflove and sustainability, challenging toxic beauty culture.

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step one


activated charcoal cleanser that detoxifies skin, removes impurities & unclogs pores.

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step two


pH balancing formula that enhances radiance, plumps & smooths skin.

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step three

glow serum

a powerful vitamin C rejuvenation serum that brightens & tightens skin.

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step four

hydrate cream

an indulgent hyaluronic acid blend that nourishes skin & boosts elasticity.

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