the sustainable beauty apothecary
NOVU is all about enhancing your natural beauty through the power of nature.
a reusable skincare system that reignites the connection between your beauty and the world’s.
we believe beauty is more than skin deep. it's in the choices we make.
skincare is selfcare is worldcare, repeat.
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glow serum
Regular price Dhs. 250.00 AEDRegular priceUnit price / per -
hydrate cream
Regular price Dhs. 225.00 AEDRegular priceUnit price / per
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the complete collection
Regular price Dhs. 660.00 AEDRegular priceUnit price / per -
the purify pair
Regular price Dhs. 185.00 AEDRegular priceUnit price / per -
the dewy duo
Regular price Dhs. 475.00 AEDRegular priceUnit price / perDhs. 0.00 AEDSale price Dhs. 475.00 AED
Let customers speak for us
from 46 reviewsI am absolutely in love with the line! First of all hands down for the sustainable packaging, love it! The products are great quality, love the pleasant smell and texture. Makes my skin clean and soft. And finally skincare bottles don’t ruin my bathroom aesthetics
I love the products! They look and feel so premium. They’re gentle on the skin and smell divine! My skin looks and feels fresh & clear!
Great product which leaves my face feeling fresh and ready for bed
I truly admire smell of toner smell looks so good your skin makes you feel calm and light skin I'm happy that I start using it . Thank you Novu to attract on your lovely products !
I tried the full routine for three weeks and honestly I was more than amazed. The cleanser allows deep face cleansing without over drying the skin, followed by the toner that smells like pure lavender😍the third step is my favorite the glow serum packed with Vitamin C and HA yayy! And the last step the hydrate cream that has the best texture ever! I would definitely recommend anyone to try them❤️
A holy grail of mine, I am sensitive to most vitamin c and this one is just so beautiful and really works!
NOVU has played such a huge part in helping calm and clear my skin! I have rosacea/acne prone skin and have noticed my breakouts heal much quicker using NOVU 🤍 the sustainable packing looks stunning in my bathroom and the hydrating cream is the best smelling product I’ve ever used! ✨
It’s worth mentioning that NOVU’s products are up there with some of the high-end skincare brands. I love the formula and the natural ingredient list. I can tell a lot went into making them and they have quickly become a staple in my skincare routine 🤍
I’ve been suffering from acne and have tried all types of skincare but nothing worked wonders until i started using NOVU skincare range, it’s a game changer and has improved my skin texture without breaking me out and has left me skin soft, smoother and brighter and would highly highly recommend 🥰💛
Packaging is amazing, quality is great, overall my experience with the products have been nothing but positive!!
So far my experience has been great with this product and has been feeling very soft and gentle on my skin!
The delivery went so smooth i literally received my package the next day. I’ve been using the product for almost 3 weeks now my skin is glowy and breathable unlike what i used before
Thank you so much for providing such as products that smells good and works even better!
Im so glad i am a customer and i will definitely order a refill once its done <3
have a great day 🫶🏽
The NOVU collection has introduced me to what skincare routine should feel like, and I genuinely look forward to using them everyday! Each item not only looks beautiful on my bathroom side, but also has given me incredible results 🥰 Thank you NOVU for levelling up my skincare game! ✨
The smell!!!! Absolutely unreal. I’ve always struggled with keeping my face hydrated because I have dry skin but this has really helped without feeling heavy and greasy and I love that it Includes hyralonic acid!
a quick note from our founder
MARY-ANNE MAGUIRE
having worked with some of the most globally recognised beauty & makeup brands, I've seen the harmful impact of toxic beauty standards. i created NOVU, a skincare brand promoting selflove and sustainability, challenging toxic beauty culture.