the sustainable beauty apothecary

NOVU is all about enhancing your natural beauty through the power of nature. 

a reusable skincare system that reignites the connection between your beauty and the world’s.

we believe beauty is more than skin deep. it's in the choices we make.

skincare is selfcare is worldcare, repeat.

a quick note from our founder


having worked with some of the most globally recognised beauty & makeup brands, I've seen the harmful impact of toxic beauty standards. i created NOVU, a skincare brand promoting selflove and sustainability, challenging toxic beauty culture.

read more