the sustainable beauty apothecary

attain and maintain skin health through the power of nature with botanical blends specifically crafted to reveal your natural beauty.

  • step one | prep

    daily skincare essentials for the ultimate refreshed and rejuvenated complexion.

  • step two | treat

    supercharge skin with targeted formulas designed to address specific concerns.

  • home aesthetics

    elevate your bathroom with our chic bottles, made from non-toxic durable glass, that can be re-used over and over again. 

    elevate your home 
  • natural ingredients

    our formulas are a unique blend of exotic ingredients derived from nature, purposely infused together to achieve superior results. 

    find out more 
  • recyclable refills

    once you’re out of your favorite skincare product, order your re-fill to save 30% off. good for you, your wallet, and the planet.

    order refill here 

a quick note from our founder

MARY-ANNE MAGUIRE

having worked with some of the most globally recognised beauty & makeup brands, I've seen the harmful impact of toxic beauty standards. i created NOVU, a skincare brand promoting selflove and sustainability, challenging toxic beauty culture.

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