a note from our founder

mary-anne maguire

for many years I’ve worked with some of the most globally recognised beauty and makeup brands and unfortunately noticed how much of a negative impact toxic beauty standards have on people of all ages & genders. 

i wanted to create a brand that actively worked against this. introducing, skincare; one of my favourite self-love practices & methods to raise your self-worth & high-vibe energy. 

but 'just skincare’ wasn’t enough, i wanted to create a brand that concentrates on ‘beauty beneath the surface’; products that not only deliver exceptional results, but also give back to the people, the community, the world. 

NOVU was born to disrupt the throwaway culture of bathroom products with a reusable skincare system that looks after both you & Mother Earth. a brand that is dedicated to making naturally derived formulas captured in chic packaging that you’ll never want to throw away

i hope our products become your bathroom essentials and shines the light on your inner confidence for a fresh-faced, less-is-more, glowy skinimalism look.

we’re a brand that challenges the toxic beauty culture; a brand that truly believes beauty is more than skin deep - it’s in the choices we make.

check out how

sustainability and climate change are shaping the beauty industry

our formulas

research-backed ingredients

we believe the ideal way to attain and maintain skin health is through the power of nature.

our skincare formulas are a unique blend of exotic ingredients derived from nature, purposely infused together to achieve superior results. 

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our key ingredients

every NOVU product is made from purposeful, high-performance ingredients that work together in harmony to achieve superior results.

coconut oil

an effective conditioner on all types of skin, from dry to oily. It also helps delay wrinkles and sagging, which normally becomes prominent with age.

aloe vera

is used for treating various skin conditions such as eczema, burns, psoriasis and inflammations. It is an excellent skin moisturizer and keeps the skin flexible.

shea butter

a rich emollient that provides total skin hydration and assists with capillary circulation. contains vitamins and nutrients for daily skin health. silky & smooth.

sandalwood oil

helps strengthen, tone and tighten skin. sandalwood oil has an incredible oxygen level to assist in cellular turnover. mother nature’s purest anti-bacaterial ingredient.

acai berry

high in essential fatty acids, Omega 3, Omega 6, Omega 9, phytosterols and Vitamin C. helps smooth the appearance of fine lines and wrinkles. natures super antioxidant.

jojoba oil

a gentle emollient suitable for all skin types. jojoba oil is non-comedogenic and similar to sebum, your skin's natural oil. 

lavender oil

the health benefits of lavender essential oil include its ability to help remove nervous tension, relieve pain, disinfect and enhance blood circulation. wonderful aromatherapy.

bentonite clay

helps draw excess oil and dirt from your skin surface and also unclogs the pores. the benefits include removal of dead skin cells and increase in blood circulation.


a powerful antioxidant herb that provides hydration and plumps the skin. helps with signs of aging by thickening the epidermis & maintaining healthy cell structure.

rooibos tea

an effective anti-microbial that helps protect the skin against oxidative stress which causes aging. an anti-allergenic and anti-inflammatory that helps with skin conditions.

mindful skincare

NOVU formulas are made fresh in small batches to ensure quality. from limiting plastic to naturally sourced ingredients, we are consciously kind from skincare to worldcare. Vegan. Organic. Natural Grade. Paraben-Free. Cruelty-Free. Gluten-Free. Dye-Free. 

meaningful values

it was important to us to build a value driven brand. one where skincare is selfcare is worldcare. at NOVU, we believe in: Authenticity. Quality. Minimalism. Mindfulness. Selflove.