the sustainable beauty apothecary
attain and maintain skin health through the power of nature with botanical blends specifically crafted to reveal your natural beauty.
festive faves
check out our limited edition holiday gift-sets
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the discovery edition
Regular price Dhs. 99.00 AEDRegular priceUnit price / per -
the prep & purify pair
Regular price Dhs. 235.00 AEDRegular priceUnit price / per -
the sculpt set
Regular price Dhs. 350.00 AEDRegular priceUnit price / per -
the pamper edition
Regular price Dhs. 699.00 AEDRegular priceUnit price / per
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step one | prep
daily skincare essentials for the ultimate refreshed and rejuvenated complexion.
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step two | treat
supercharge skin with targeted formulas designed to address specific concerns.
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home aesthetics
elevate your homeelevate your bathroom with our chic bottles, made from non-toxic durable glass, that can be re-used over and over again.
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natural ingredients
find out moreour formulas are a unique blend of exotic ingredients derived from nature, purposely infused together to achieve superior results.
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recyclable refills
order refill hereonce you’re out of your favorite skincare product, order your re-fill to save 30% off. good for you, your wallet, and the planet.
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glow serum
Regular price Dhs. 250.00 AEDRegular priceUnit price / per -
hydrate cream
Regular price Dhs. 225.00 AEDRegular priceUnit price / per
Let customers speak for us
from 47 reviewsI’m always nervous to use new products because my skin can be very reactive. But, this cleanser is so gentle and left my skin feeling clean without any hint of dryness. I’ve never used a cleanser that’s left my skin feeling this way before! Plus it smells amazing!
I am absolutely in love with the line! First of all hands down for the sustainable packaging, love it! The products are great quality, love the pleasant smell and texture. Makes my skin clean and soft. And finally skincare bottles don’t ruin my bathroom aesthetics
I love the products! They look and feel so premium. They’re gentle on the skin and smell divine! My skin looks and feels fresh & clear!
Great product which leaves my face feeling fresh and ready for bed
I truly admire smell of toner smell looks so good your skin makes you feel calm and light skin I'm happy that I start using it . Thank you Novu to attract on your lovely products !
I tried the full routine for three weeks and honestly I was more than amazed. The cleanser allows deep face cleansing without over drying the skin, followed by the toner that smells like pure lavender😍the third step is my favorite the glow serum packed with Vitamin C and HA yayy! And the last step the hydrate cream that has the best texture ever! I would definitely recommend anyone to try them❤️
A holy grail of mine, I am sensitive to most vitamin c and this one is just so beautiful and really works!
NOVU has played such a huge part in helping calm and clear my skin! I have rosacea/acne prone skin and have noticed my breakouts heal much quicker using NOVU 🤍 the sustainable packing looks stunning in my bathroom and the hydrating cream is the best smelling product I’ve ever used! ✨
It’s worth mentioning that NOVU’s products are up there with some of the high-end skincare brands. I love the formula and the natural ingredient list. I can tell a lot went into making them and they have quickly become a staple in my skincare routine 🤍
I’ve been suffering from acne and have tried all types of skincare but nothing worked wonders until i started using NOVU skincare range, it’s a game changer and has improved my skin texture without breaking me out and has left me skin soft, smoother and brighter and would highly highly recommend 🥰💛
Packaging is amazing, quality is great, overall my experience with the products have been nothing but positive!!
So far my experience has been great with this product and has been feeling very soft and gentle on my skin!
The delivery went so smooth i literally received my package the next day. I’ve been using the product for almost 3 weeks now my skin is glowy and breathable unlike what i used before
Thank you so much for providing such as products that smells good and works even better!
Im so glad i am a customer and i will definitely order a refill once its done <3
have a great day 🫶🏽
The NOVU collection has introduced me to what skincare routine should feel like, and I genuinely look forward to using them everyday! Each item not only looks beautiful on my bathroom side, but also has given me incredible results 🥰 Thank you NOVU for levelling up my skincare game! ✨
a quick note from our founder
MARY-ANNE MAGUIRE
having worked with some of the most globally recognised beauty & makeup brands, I've seen the harmful impact of toxic beauty standards. i created NOVU, a skincare brand promoting selflove and sustainability, challenging toxic beauty culture.